New Japanese narratives and the disarticulation of male hegemony

Discursive diversification through the hybridization of genres in contemporary manga

Authors

  • Fabio Martínez Alcaide Universidad Rey Juan Carlos
  • Jacqueline Venet-Gutiérrez Universidad Rey Juan Carlos

DOI:

https://doi.org/10.37467/revvisual.v15.4959

Keywords:

Manga, Hybridization, Genres, Japan, Masculine hegemonies, Discourse, Comic

Abstract

Manga has established itself as one of the world's most profitable publishing industries, becoming a major artistic movement of the 21st century whose influence has permeated other media such as film, music, video games and fashion. This article attempts to identify the existence of a general semantics in manga narrative, as well as its industrial influence. This leads us to predict the disappearance of its commercial genres due to a process of hybridization that is occurring in contemporary productions, implying the dismantling of the male hegemony rooted in it for decades.

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Published

2023-03-15

How to Cite

Martínez Alcaide, F. ., & Venet-Gutiérrez, J. (2023). New Japanese narratives and the disarticulation of male hegemony: Discursive diversification through the hybridization of genres in contemporary manga. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 15(3), 1–11. https://doi.org/10.37467/revvisual.v15.4959