Social ADS en la Educación Superior: Análisis de la publicidad en las redes sociales de las principales universidades españolas

Natalia Abuín Vences; Daniel Francisco García Rosales

doi:10.37467/revvisual.v9.4307

Authors

Natalia Abuín Vences Universidad Complutense de Madrid
Daniel Francisco García Rosales IUNIT Centro de Educación Superior de Negocios, Innovación y Tecnología

DOI:

https://doi.org/10.37467/revvisual.v9.4307

Keywords:

Online Advertising, Social Ads, Facebook, Instagram, Education

Abstract

Social ads offer multiple advantages to advertisers, including a rapid increase in the visibility of brands and their services. Facebook Ads and Instagram Ads are among the most popular advertising solutions worldwide. This research analyzes the advertising actions carried out on these platforms by the Spanish universities with the largest number of students. The results corroborate the continuous evolution of online advertising. This work also reveals new developments and trends of the main brands in the education sector implemented in social ads.

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