Implementación de estrategias gamificadas en el marco de la comunicación organizacional: Comunicación organizacional y estrategias gamificadas

Lira Isis Valencia Quecano

doi:10.37467/revvisual.v9.3623

Authors

Lira Isis Valencia Quecano Corporación Universitaria de Asturias, Centro de Investigación de Asturias

DOI:

https://doi.org/10.37467/revvisual.v9.3623

Keywords:

Organizational communication, Gamification, Work motivation, Training

Abstract

This study analyses the use of gamification as a strategy in the organisational communication process. A systematised literature review of 50 articles on the use of gamified strategies and organisational management was carried out, analysing strategic, communication tactical communication, and operational communication. The results show the contributions in the training and knowledge transfer processes, as well as in the interaction with external customers allowing co-creation processes. In conclusion, gamification is identified as a practice that facilitates both tactical and strategic communication at the organisational level.

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References

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