Implementación de estrategias gamificadas en el marco de la comunicación organizacional: Comunicación organizacional y estrategias gamificadas

Lira Isis Valencia Quecano

doi:10.37467/revvisual.v9.3623

Autores/as

Lira Isis Valencia Quecano Corporación Universitaria de Asturias, Centro de Investigación de Asturias

DOI:

https://doi.org/10.37467/revvisual.v9.3623

Palabras clave:

Comunicación organizacional, Gamificación, Motivación laboral, Formación

Resumen

El presente estudio analiza el uso de la gamificación como estrategia en el proceso de comunicación organizacional. Se realizó una revisión literaria sistematizada de 50 artículos sobre el uso de estrategias gamificadas y gestión organizacional donde se analiza, la comunicación estratégica, la comunicación táctica y la comunicación operativa. Los resultados evidencian los aportes en los procesos de formación y transferencia del conocimiento, así como en la interacción con clientes externos permitiendo procesos de co-creación. En conclusión, se identifica que la gamificación es una práctica que facilita tanto la comunicación táctica como estratégica en el ámbito organizacional.

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