Caracterización del liderazgo político: usabilidad y dinámicas de interacción en Twitter: Estudio de casos múltiples en Ecuador

Estefanía Luzuriaga Uribe; Gabriela Baquerizo-Neira

doi:10.37467/revvisual.v9.3538

Authors

Estefanía Luzuriaga Uribe Universidad Casa Grande
Gabriela Baquerizo-Neira Universidad Casa Grande

DOI:

https://doi.org/10.37467/revvisual.v9.3538

Keywords:

Political communication, Election campaigns, Social media, Twitter, Digital content analysis, Ecuador

Abstract

This research approaches the use of social networks in electoral campaigns. It identified how candidates for local authorities in Ecuador build their image on Twitter. The methodology was content analysis to identify the usability of the different available resources (hashtags, photographs and videos), the main themes that emerge from the candidates official accounts on this digital platform and direct mentions for the conformation of the network. The results show how these political leaders use the features of Twitter to project an image and the networks of communications that are generated by these sectional leaders during the political campaign.

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References

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