Audiovisual content in the new era of screens and mobile devices


The present and the future of Audiovisual Communication and the entertainment industry depend on the consumption of audiovisual content through the different screens and mobile devices to which the Information and Communication Society has access. On the one hand, the large media groups are committed to a hybrid strategy of coexistence of linear broadcasts with their strategy of generating content for video platforms (their own or others'). On the other hand, new Over The Top (OTT) platforms are emerging and the existing ones are continually adapting to continue growing (Netflix, for example, now includes advertising at a cheaper rate). Finally, in addition to Youtube or Twitch, where video is the basis of their birth, audiovisual content is becoming increasingly important in social networks such as TikTok, Instagram or Twitter and they propose new formulas for entertainment with short content. It is indisputable that audiovisual content and video have established themselves as the future of the Internet and Audiovisual Communication.Is there an audiovisual production bubble in all areas of the industry? What kind of audiovisual content works best? What kind of entertainment are viewers looking for when they enter any screen? In this Call For Paper we accept articles that analyse this phenomenon from the point of view of content, screens, consumption and audiences in the field of Audiovisual Communication in general, whether in the field of traditional television (free-to-air or cable, thematic or generalist, pay or free), OTT or social networks linked to video.

Thematic lines of articles that can be submitted to this Call For Papers:

1. Traditional linear TV and its strategy in the face of the arrival of video platforms
2. OTT platforms and audiovisual content
3. Audiovisual content with more audience in the new global context
4. Analysis of audiovisual consumption on mobile screens and devices
5. Social networks and video use
6. Audiovisual and entertainment offer in the audiovisual sector
7. Analysis of consumption and audiences and audiovisual market studies
8. Living room television versus the rest of the mobile screens
9. Global or localised Audiovisual Communication studies in any of these areas of analysis.

Keywords: Audiovisual contents, fiction, entertainment, screens, audiences, mobile devices

Deadline: 31/03/2024