Current Issue

Coordinators:
Dr. Carlos Barros Bastidas – Universidad de Guayaquil, Ecuador
Dr. María Paula Gago – Universidad de Buenos Aires - CONICET, Argentina
Social media has profoundly transformed the way people communicate, access information, and create content. From the viralization of trends to the construction of digital identities, these platforms have become key spaces for social interaction, the digital economy, and the generation of political and cultural discourse. They have not only redefined the dynamics of interpersonal communication but have also driven new business models, enabled unprecedented citizen participation phenomena, and raised challenges related to privacy, regulation, and information authenticity.
This special issue invites researchers to reflect on the contemporary dynamics of social media and its impact on various fields, including education, advertising, activism, political participation, and social representation