Audiovisual tourism in rural Spain
The case of Soria and El pueblo (Telecinco/Amazon Prime, 2019-2023)
DOI:
https://doi.org/10.62161/sauc.v11.5850Keywords:
Rural tourism, Media tourism, Set jetting, TV fiction, Authenticity, Fan culture, Rural SpainAbstract
Rural tourism in Spain has grown significantly in recent decades, encouraging the implementation of innovative film tourism strategies that take advantage of the popularity of certain audiovisual productions to attract visitors to filming locations. This practice, known as set-jetting and already widespread in the Anglo-Saxon context, is less well known in Spain, where certain initiatives have just started to explore its potential. The proposed study, of a descriptive and exploratory nature, analyses the media tourism strategies employed around the television fiction El pueblo (Mediaset/Amazon, 2019-2023). In Valdelavilla (Soria), tourist routes have been promoted through the different filming locations of El pueblo, where you can visit the sets where the fiction was filmed. By observing this initiative and assessing its impact on the influx of tourists, this research aims to understand the characteristics of set-jetting in rural Spain.
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