Componentes Visuales en la Usabilidad Web: Análisis del comercio electrónico

Laura Melendo-Rodríguez-Carmona; Pilar Yustres-Duro; Pablo Gutiérrez-Rodríguez; Pedro Cuesta-Valiño

doi:10.62161/revvisual.v17.5357

Autores/as

Laura Melendo-Rodríguez-Carmona Universidad Camilo José Cela
Pilar Yustres-Duro Universidad Camilo José Cela
Pablo Gutiérrez-Rodríguez
Pedro Cuesta-Valiño

DOI:

https://doi.org/10.62161/revvisual.v17.5357

Palabras clave:

usabilidad, Comercio electrónico, Tiendas minoristas, Comportamiento de compra, Experiencia de usuario, Diseño de interfaz, Contenido digital

Resumen

El auge del comercio electrónico junto con la necesidad de mejorar la experiencia en línea de los consumidores hace necesario estudiar la parte visual de la web, es decir, la usabilidad y sus indicadores. Esta investigación tiene como objetivo contribuir dentro del campo de estudio del comercio electrónico a través de un estudio empírico basado en un modelo de ecuaciones estructurales (SEM) en el que se medirán los cinco indicadores de usabilidad (aprendizaje, eficiencia, recuerdo, errores y satisfacción) y la medida en que influyen en la usabilidad de un comercio electrónico. El estudio arroja resultados significativos dentro del área de investigación.

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Citas

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