Barbie en Redes Sociales
El Éxito de una Campaña más allá del Cine y la Taquilla
DOI:
https://doi.org/10.62161/revvisual.v16.5210Palabras clave:
Redes Sociales, Barbie, Publicidad, Marketing, Comunicación, Metodología Cuantitativa, Medios de comunicaciónResumen
El éxito del estreno de la película Barbie ha sido incuestionable en taquilla e impacto social, pero otro de los aspectos en los que más destacó la película es en comunicación y publicidad. Es por ello que, el propósito del presente trabajo es analizar el impacto que ha tenido en redes sociales la cuenta oficial de Barbie durante la semana del estreno. Para llevar a cabo este objetivo, se plantea una metodología cuantitativa basada en las herramientas de análisis de redes sociales Fanpage Karma. Entre los principales resultados, cabe destacar, que TikTok emerge como en canal de comunicación y marketing que más interacción genera, en detrimento de Facebook y Twitter (X).
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