Female Leadership Portraits in Commercial Movies: Gender Social Representations from the STEAM Sector

Tatiana Buelvas-Baldiris; Rainer  Rubira-García

doi:10.37467/revvisual.v15.4960

Autores/as

Tatiana Buelvas-Baldiris Universidad Rey Juan Carlos
Rainer Rubira-García Universidad Rey Juan Carlos

DOI:

https://doi.org/10.37467/revvisual.v15.4960

Palabras clave:

Liderazgo femenino, Género, Mujeres, STEAM, Representaciones sociales, Películas comerciales

Resumen

Para animar a niñas y mujeres a seguir carreras STEAM, es crucial aumentar la representación positiva de modelos femeninos en la ciencia. El estudio utiliza el test de Bechdel y el Método Actancial de Greimas adaptado para analizar películas comerciales de gran audiencia. Los resultados muestran que los personajes femeninos suelen ser atractivas científicas caucásicas, no madres, desempañando papeles secundarios, sobre todo. Las carreras más representadas son Biología, Astronomía y Ciencias Sociales o del Comportamiento Humano. La representación de mujeres en puestos de liderazgo en el sector STEAM en las películas comerciales es claramente deficiente.

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Citas

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