Visual Narratives

Video on a YouTube Channel as an Instrument of Socio-Political Activism

Authors

  • Khalid Ait Hadi Department of Information and Communication Sciences, Faculty of Letters and Humanities, Mohammed V University in Rabat
  • Rachid Amadame Department of Information and Communication Sciences, Faculty of Letters and Human Sciences, Mohammed V University of Rabat https://orcid.org/0009-0000-3171-4936
  • Mohamed Bendahan Department of Information and Communication Sciences, Faculty of Letters and Human Sciences, Mohammed V University https://orcid.org/0000-0002-4387-204X

DOI:

https://doi.org/10.62161/revvisual.v18.5820

Keywords:

Video activism, Engagement, Power dynamics, Combined approach, YouTube

Abstract

This article studies the transformative role of videos as a multifunctional tool in socio-political activism, with a focus on a Moroccan YouTube channel. It demonstrates how visual narratives are not only vectors of information but can become active participants in redefining power dynamics and engagement in public spaces. Through an analysis of contents and their impact, the study highlights how videos contribute to the emergence of new political discourses, put into question mainstream narratives. The article further examines the ability of videos to politicize events, spark debates and incite to collective action, highlighting their potential as powerful tools of mobilization.

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Published

2026-03-16

How to Cite

Ait Hadi, K., Amadame, R., & Bendahan, M. (2026). Visual Narratives: Video on a YouTube Channel as an Instrument of Socio-Political Activism. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 18(2), 99–116. https://doi.org/10.62161/revvisual.v18.5820

Issue

Vol. 18 No. 2 (2026)

Section

Research articles

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