YouTube as a Communication Tool for Cultural Management in Museums and Cultural Institutions: Proposal to extrapolate the use of this Tool to Small Cultural Institutions. Theoretical approach
DOI:
https://doi.org/10.37467/gka-revvisual.v2.647Keywords:
YouTube, Museums, Cultural Communication, VideoAbstract
YouTube is a web site to publish and share videos has become an important interaction platform between users in the Internet age, and simultaneously a powerful tool for brands, companies and institutions. We live in a new Social Era with the increasing use of smartphones and other mobile devices with integrated video cameras, and additionally the emergence in the last five years of new social networks based on moving images as Vine or Instagram, it is necessary more than ever to take in consideration the online video as a fundamental part of an effective communication strategy. We want to analyze the use of YouTube in Museums and cultural institutions as an important part of its communication strategy, such as documentation tool and as an interactive public access channel, in order to present our theoretical proposal of use of YouTube extrapolated to smaller cultural institutions, considering the possibilities offered by YouTube as part of a communication plan focused in a new kind of cultural visitors.
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