Divisiones en Movimiento
Polarización Afectiva Visual en TikTok durante las Elecciones al Parlamento Europeo de 2024
DOI:
https://doi.org/10.62161/revvisual.v17.6126Palabras clave:
Polarización visual, Polarización afectiva, Partidos de extrema derecha, TikTok, Espectacularización política, Populismo, Comunicación políticaResumen
La polarización visual es un elemento clave de la comunicación política digital, que refuerza la identidad grupal y profundiza las divisiones afectivas. Durante las Elecciones al Parlamento Europeo de 2024, candidatos de derecha radical y extrema derecha utilizaron TikTok para modernizar su imagen y difundir narrativas polarizadoras y anti-establishment. El análisis de N = 190 vídeos de siete candidatos muestra una preferencia por los contenidos simplificados y de alto impacto emocional, con escaso margen para la interactividad. Esta estrategia fortaleció la cohesión identitaria, amplificó las divisiones ideológicas y aumentó el riesgo de desinformación, limitando el debate sustantivo y la movilización. Los hallazgos subrayan el impacto de la retórica visual en la polarización digital.
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