Health, Image and Corporality

Visual Narratives and Gender on TikTok

Authors

DOI:

https://doi.org/10.62161/revvisual.v17.6122

Keywords:

TikTok, Gender, Visual Narratives, Health, Food

Abstract

TikTok is, along with Instagram, the social network of reference in the younger age groups. The visual narratives associated with health and image are analysed. In this case, we explore the influence of gender in content collected around 17 tags in Spanish. The thumbnails of the videos have been analysed, recognised through artificial vision algorithms and classified thanks to network analysis. We observed a greater focus on healthy eating in the female stories and a greater emphasis on training and fast food in the male ones.

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Published

2025-12-22

How to Cite

Marauri Castillo, I., Rodríguez González, M. del M., Gurrutxaga Rekondo, G., & Vargas Veleda, Y. (2025). Health, Image and Corporality: Visual Narratives and Gender on TikTok. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 17(8), 225–234. https://doi.org/10.62161/revvisual.v17.6122

Issue

Vol. 17 No. 8 (2025)

Section

Research articles

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