Personal Brand on Social Media through Creativity

Analysis of the Influencer 'Marcela Peraz'

Authors

DOI:

https://doi.org/10.62161/revvisual.v17.6118

Keywords:

Personal brand, Influencer, Social media, Engagement, Bodypaint, Digital metrics

Abstract

Consolidating a personal brand on social media is not an easy task. It requires a continuous learning process based on trial and error. However, once a good reputation is achieved and a connection with the audience is established, the possibility of generating both economic and personal benefits opens up. This work presents a success story of personal branding through creativity: 'Marcela Peraz', a content creator on social media, positioned as one of the best makeup and body paint artists in Latin America, with a prominent presence on TikTok, Facebook, Instagram, and YouTube.

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Published

2025-12-22

How to Cite

Parra-Meroño, M. C., & De-Juan-Vigaray, M. D. (2025). Personal Brand on Social Media through Creativity: Analysis of the Influencer ’Marcela Peraz’. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 17(8), 235–252. https://doi.org/10.62161/revvisual.v17.6118

Issue

Vol. 17 No. 8 (2025)

Section

Research articles

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