Impact of Influencers’ Content on Youth Body Image
Body Positive and Fitspiration movements on Instagram
DOI:
https://doi.org/10.62161/revvisual.v16.5672Keywords:
Influencers, Body Image, Youth, Body Positive, Fitspiration, Instagram, Social mediaAbstract
This research analyzed the impact of Instagram content from Body Positive and Fitspiration influencers on youth body image. It was based on a survey of 377 young people (16-25 years old) and two focus groups (n=10). In addition, a content analysis of 360 influencers’ publications was conducted. According to the results, youth felt that this content had an impact on youth body self-perception, especially Fitspiration. Both types of posts seemed to affect women more, and time on the network did not prove to be determinant. The publications analyzed were mediated by marketing and presented reification traits.
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