Enhancing Commercial Competencies

Key Strategies and Tools

Authors

  • Roberto Atanes Torres
  • Sara Lorenzo Ros
  • Pablo González Rico

DOI:

https://doi.org/10.62161/revvisual.v16.5397

Keywords:

Employability, Business growth, Human capital, Job skills, Professional development, Talent, Labour market

Abstract

The aim of this study is to examine the potential relationship between soft skills and professional performance, as well as to conduct a thorough statistical analysis of the main soft skills of workers in the commercial sector. The sample consists of 1654 participants from this sector. The results indicate that the sample can be categorised into four distinct homogeneous profiles of professional performance, and that the main soft skills analysed are interrelated and have a direct impact on professional performance. Finally, the results are interpreted with a focus on the realities of the business market.

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Published

2024-12-07

How to Cite

Atanes Torres, R., Lorenzo Ros, S., & González Rico, P. (2024). Enhancing Commercial Competencies: Key Strategies and Tools. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 16(7), 203–217. https://doi.org/10.62161/revvisual.v16.5397

Issue

Vol. 16 No. 7 (2024): Special Issue: Hybridizations and Transmediality between Fictional and Documentary Genres: Images and Critique of Post-Truth

Section

Research articles

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