Componentes Visuales en la Usabilidad Web: Análisis del comercio electrónico

Laura Melendo-Rodríguez-Carmona; Pilar Yustres-Duro; Pablo Gutiérrez-Rodríguez; Pedro Cuesta-Valiño

doi:10.62161/revvisual.v17.5357

Authors

Laura Melendo-Rodríguez-Carmona University Camilo José Cela
Pilar Yustres-Duro Universidad Camilo José Cela
Pablo Gutiérrez-Rodríguez
Pedro Cuesta-Valiño

DOI:

https://doi.org/10.62161/revvisual.v17.5357

Keywords:

visual design, visual content, usability, e-commerce, retail, consumer behaviour, user experience

Abstract

The rise of e-commerce along with the need to improve the online experience of consumers makes it necessary to study the visual part of the web, that is, usability and its indicators. This research aims to contribute within the field of study of e-commerce through an empirical study based on a structural equation modeling (SEM) in which the five usability indicators will be measured (learnability, efficiency, memorability, errors and satisfaction) and the extent to which they influence the usability of an e-commerce. The study yields significant results within the research area.

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