Female Leadership Portraits in Commercial Movies: Gender Social Representations from the STEAM Sector

Tatiana Buelvas-Baldiris; Rainer  Rubira-García

doi:10.37467/revvisual.v15.4960

Authors

Tatiana Buelvas-Baldiris Universidad Rey Juan Carlos
Rainer Rubira-García Universidad Rey Juan Carlos

DOI:

https://doi.org/10.37467/revvisual.v15.4960

Keywords:

Female Leadership, Gender, Women, STEAM, Social Representations, Commercial Movie

Abstract

To encourage girls and women to pursue STEAM careers, it is crucial to increase the positive representation of female role models in science. The study uses the Bechdel test and an adapted Greimas Actantial Method to analyse mainstream films. Results show that female characters are often attractive, Caucasian scientists, not mothers, and play secondary roles above all. The most represented careers were in Biology, Astronomy, and Social or Human Behavioural Sciences. Representation of women in leadership positions in the STEAM sector in commercial movies is clearly deficient.

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References

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