Cultural dimensions in the discourse of websites of mental health centres
Long-term orientation, individualism, and masculinity. An analysis of centres in Madrid and London, compared to Japan
DOI:
https://doi.org/10.37467/revvisual.v10.4615Keywords:
Individualism, Masculinity, Long/short-term orientation, Mental health centres, Digital discourse, Cultural features, Tribal-collectivistAbstract
This article analyses how cultural differences are reflected in the discourse of the websites of mental health centres in London and Madrid, although the importance of context is also pointed out. The centres have similarities in terms of individualism and masculinity traits. However, remarkable differences in tribal-collectivism and femininity cultural traits have also been observed. In addition, the analysis includes a sample of centres in Japan, to compare the dimension of long-term orientation, since this is a dimension that has not received much attention in intercultural literature.
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