Vaccines and health and communication tools: analysis of the implicit association test

Authors

  • Luz Martínez Martínez Universidad Complutense de Madrid
  • Ubaldo Cuesta Universidad Complutense de Madrid
  • Carolina Bengoechea González Universidad Complutense de Madrid
  • Victoria Cuesta Díaz Escuela Universitaria de Enfermería Cruz Roja de la Universidad Autónoma de Madrid

DOI:

https://doi.org/10.37467/revvisual.v10.4612

Keywords:

Neurocommunication, Implicit Associación Test, vaccines, Anti-vaccines, Health, Persuasion, Implicit responses

Abstract

With the anti-vaccine movement, the perception of vaccines as neither safe nor effective is accentuated, influencing the perception and behavior of the population. Understanding the psychosocial mechanisms underlying the "anti-vaccine phenomenon" will allow the development of better intervention programs. This research pursues two objectives: 1) to analyze the Implicit Association Test (IAT) as a neurocommunication tool applied to communication and health, especially in vaccines, and 2) to understand the psychological mechanisms of the vaccine and anti-vaccine concept. The IAT is a useful tool although it presents certain methodological characteristics. There is a strong association of vaccines with health, responsibility and efficacy.

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Published

2023-02-01

How to Cite

Martínez Martínez, L. ., Cuesta, U. ., Bengoechea González, C., & Cuesta Díaz, V. (2023). Vaccines and health and communication tools: analysis of the implicit association test. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 14(3), 1–11. https://doi.org/10.37467/revvisual.v10.4612