The value of the Social Responsability during the state of alarma

Authors

  • Luis Felipe Solano Santos Universidad Complutense de Madrid
  • Victoria Cuesta Díaz Escuela nacional de enfermería (Hospital de la Cruz Roja – Universidad Autónoma de Madrid)

DOI:

https://doi.org/10.37467/revvisual.v9.3640

Keywords:

Social Responsibility, Reputation, Communication, Crisis, Corporation, Coronavirus

Abstract

Many corporations assumed the role that corresponded to them during the pandemic and, more specifically, during the state of alarm decreed in Spain at the beginning of 2020, in terms of Corporate Social Responsibility. Although there are many who interpret this type of action as voluntary contributions or actions, in reality it is a matter of assuming a series of obligations included in the so called culture standard, which undoubtedly pay considerable dividends to the organization in terms of reputation and image.

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References

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Published

2022-11-10

How to Cite

Solano Santos, L. F. ., & Cuesta Díaz, V. (2022). The value of the Social Responsability during the state of alarma. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 11(1), 1–8. https://doi.org/10.37467/revvisual.v9.3640

Issue

Vol. 11 No. 1 (2022): Monograph: "Communicating health as a social challenge"

Section

Special Issue Articles

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