Fashion and Metaverse: an expository study on the first MVTW
DOI:
https://doi.org/10.37467/revvisual.v9.3588Keywords:
fashion, metaverse, blockchain, crypto, NFT, gamification, decentralandAbstract
This contribution stems from the exploratory study project of the first fashion week in the metaverse that was held from March 2022 on the Decentraland platform. In recent months many companies have understood the potential of the metaverse, not least the fashion industry, that has taken up the challenge by creating the first Metaverse Fashion Week (MVFW). The purpose of this contribution is to carry out an exploratory study on MVFW through a netnographic analysis and provide a picture on the presence of fashion houses by identifying how digital is redefining fashion consumption.
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Sitografia:
https://coinstats.app/blog/metaverse-fashion-week-2022/
https://metaversefashionweek.com/
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