The reenchantment of Digital Image: "Commercial Cuts" by Daniel Martínez through the "proposals" by Italo Calvino

Authors

  • Marta del Pozo Ortea University of Massachusetts-Dartmouth

DOI:

https://doi.org/10.37467/gka-revvisual.v5.1519

Keywords:

Commercial Cuts, Italo Calvino, Digital Art, The Infrathin Image, Reenchantment

Abstract

This article engages with Daniel Martinez's Commercial Cuts, a video animation of the homonymous book of poems by the Spanish writer Javier Moreno. Commercial Cuts, I will discuss, is a videopoetic narrative on the mythical promise of salvation exercised by our world of adverstising.  Following Italo Calvino's memos, and featuring the photograms from Martinez's narrative, I will discuss how this narrative ultimately emerges as a visual poetics that defends a recuperated mythical impulse of continuity for the contemporary visual regime. With it, it manages to overcome one of main blind spots of postmodernity: the negation of the mythical perspective.

Downloads

Download data is not yet available.

Global Statistics ℹ️

Cumulative totals since publication
390
Views
95
Downloads
485
Total

Author Biography

Marta del Pozo Ortea, University of Massachusetts-Dartmouth

Profesora de lengua, literatura y cultura española en la Universidad de Massachusetts-Dartmouth. En su tesis, Hacia un Reencantamiento posthumanista: poesía, ciencia y nuevas tecnologías, estudia la obra de Agustín Fernández Mallo, Javier Moreno y Daniel Martínez. La implementación en su obra de una poética relacional entre las artes, las ciencias y la tecnología, el nacimiento de una subjetividad colectiva y la des instrumentalización del paradgima tecno-científico la ha llevado a formular la noción del reencantamiento en el caso de los autores mencionados desde las lentes de la inmanencia y la cultura material. En sus investigaciones actuales, continúa trabajando el emergente paradigma ecológico fomentando un diálogo posthumanista que trasciende los dualismos arte/ciencia, mente/materia, mito/logos. Se enfoca en piezas literarias epistemológicamente híbridas, documental poético, videopoesía y diferentes formas textuales de performatividad. 

References

Ardizzione, M.L (2002). Guido Cavalcanti: the other Middle Ages. Toronto; Buffalo : University of Toronto Press. DOI: https://doi.org/10.3138/9781442675568

Benjamin, W. (2003), Selected Writings, 1938-1940, Cambridge, MA: Belknap Press of Harvard University Press.

Boehm G. and Mitchell W.J.T. (2010). Pictorial versus Iconic Turn: Two Letters. The Pictorial Turn. 8-26.

Brea, J.L. (2010), Las tres eras de la imagen, Madrid: Akal.

Broeckman, A. (2007), “Image, Process, Performance, Machine: Aspects of an Aesthetics of the Machinic” in Mediaarthistories. Cambridge, MA: The MIT Press, pp 193-205.

Calvino, I. (1988), Six memos for the New Millennium, Cambridge, MA: Harvard University Press.

Debray, R. (1996). El arcaísmo postmoderno. Lo religioso en la aldea global. Monterrey: Manantial, 1996.

Deleuze, G. and Guattari F. (1987), A Thousand Plateaus: Capitalism and Schizophrenia, London & New York: Continuum.

Gell, Alfred (1992), The Technology of Enchantment and the Enchantment of Technology. En: J. Coote and A. Shelton (eds.), Anthropology, Art, and Aesthetics. (pp. 40-63). Oxford: Clarendon Press.

Francalanci, E. (2010) Estética de los objetos. Boadilla del Monte, Madrid: Machado Libros.

Jacob, J. (1998), Calvino's Reality: Designer's Utopia. Utopian Studies 9, 103-117.

Lyotard, J. & Blistène B (1985), A Conversation with Jean-François Lyotard. Flash Art, 32-39.

Manovich, Lev (2007), “Abstraction and Complexity” in MediaArtHistories, Cambridge, MA: MIT Press, pp-340-354.

Martínez, D. Notes from Cortes Publicitarios. Unpublished.

Mitchell, W. J. T. (2007). “There are no Visual Media.” Mediaarthistories. Cambridge, Mass; London: The MIT Press, 2007.

Mora, V.L. (2009). Letras sin imprenta. Ciberliteratura, blogs, narrativas cross-media.En F. Rico, J. Gracia y A. Bonet, España Siglo XXI. Literatura y Bellas Artes (313-356). Madrid: Biblioteca nueva.

Moreno, J. (2006), Cortes publicitarios, Madrid: Devenir.

Sloterdijk, P. (2011), Neither Sun nor Death, Los Angeles: Semiotexte.

Warburg, A. (2005). El ritual de la serpiente. Madrid: Editorial Sexto Piso, 2010.

Weber, Max (2005), The Protestant Ethic and the Spirit of Capitalism. London and New York: Routledge. DOI: https://doi.org/10.4324/9780203995808

Downloads

Published

2018-07-11

How to Cite

del Pozo Ortea, M. (2018). The reenchantment of Digital Image: "Commercial Cuts" by Daniel Martínez through the "proposals" by Italo Calvino. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 5(1), 9–20. https://doi.org/10.37467/gka-revvisual.v5.1519

Issue

Vol. 5 No. 1 (2018)

Section

Research articles

License

Those authors who publish in this journal accept the following terms:

  1. Authors retain copyright.

  2. Authors transfer to the journal the right of first publication. The journal also owns the publishing rights.

  3. All published contents are governed by an Attribution-NoDerivatives 4.0 International License.
    Access the informative version and legal text of the license. By virtue of this, third parties are allowed to use what is published as long as they mention the authorship of the work and the first publication in this journal. If you transform the material, you may not distribute the modified work.

  4. Authors may make other independent and additional contractual arrangements for non-exclusive distribution of the version of the article published in this journal (e.g., inclusion in an institutional repository or publication in a book) as long as they clearly indicate that the work was first published in this journal.

  5. Authors are allowed and recommended to publish their work on the Internet (for example on institutional and personal websites), following the publication of, and referencing the journal, as this could lead to constructive exchanges and a more extensive and quick circulation of published works (see The Effect of Open Access).