Influencia de startups en las Ciudades Creativas
Análisis del desempeño de empresas emergentes en la construcción de la Marca Ciudad
DOI:
https://doi.org/10.25765/sauc.v11.5679Palabras clave:
Ciudades Creativas, Startups, Noticias, Prensa, Marca Ciudad, Emprendimiento, EspañaResumen
El concepto de Ciudad Creativa surge del área de las ciencias económicas denominada “economía creativa”. En este marco son relevantes las actividades, bienes y servicios con capacidad de dinamizar la economía (Herrera-Medina et al., 2013). Como ejemplo, las startups cobran interés, como fuente de innovación, al implementar nuevas tecnologías para reinventar modelos de negocio (Aljalahma y Slof, 2022). Según Informa D&B (2022), el 62% de startups españolas se concentra en Madrid, Cataluña y Andalucía. El objetivo es analizar la influencia de las primeras sobre dichas comunidades autónomas y estudiar su tratamiento en prensa. Se realiza una revisión sistemática de literatura científica de más de un centenar de trabajos, así como un análisis de contenido de 255 piezas informativas publicadas en Google News en 2024. Se abordan claves que relacionan a las startups, como motor económico, en la promoción de Ciudades Creativas y en la construcción de la Marca Ciudad.
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