The Social Communication of Urban Creativity within Historic Architectural Contexts
Okuda San Miguel Public Art Intervention in El Escorial
DOI:
https://doi.org/10.62161/sauc.v12.6262Keywords:
Okuda San Miguel, S. L. de El Escorial, Contemporary Art Madrid, Communication, Creativity, Urban CultureAbstract
This article reflects on the impact of contemporary urban art on historic buildings, taking as a case study the intervention by the Spanish artist Okuda San Miguel (Santander, 1980) at the former Barracks of Invalids and Mounted Volunteers in the town of San Lorenzo de El Escorial (Spain), as well as on the importance of designing planned communication strategies to disseminate contemporary art among the wider public beyond the artwork itself. The research analyses how Okuda’s multifaceted oeuvre, characterised by geometry, vivid colour and pop-inspired fantasy, transforms heritage spaces into what may be described as a “small civic Sistine Chapel of urban art”, thereby opening a debate on the dialogue between tradition and avant-garde within architectural heritage. This dialogue is examined in a context as classically rooted and Renaissance-inspired as the Escorial setting, together with the later neoclassical constructions developed in the town during the eighteenth century.Downloads
Global Statistics ℹ️
|
21
Views
|
137
Downloads
|
|
158
Total
|
|
References
Abuín-Vences, N., & García-Rosales, D. F. (2025). La cultura organizacional como intangible clave: una aproximación conceptual. index.Comunicación, 15(2), 191–220. https://doi.org/10.62008/ixc/15/02Lacult
Andrés, J., San Miguel, O., Lorenzo, R., & Rufino, S. (2006). El país del Rey de los espinos. Formato multimedia (texto, ilustraciones, audio y video). Ilustraciones de Óscar San Miguel "Okuda". Dep. Legal AS 6396-2006.
Auz, L. F. (2022). Con respecto al hermoso mural de Okuda en Quito. Ñawi, 6(2), 335. https://doi.org/10.37785/nw.v6n2.m4
Ayuntamiento de San Lorenzo de El Escorial (Consulta el 31/07/2025). “Antiguo Cuartel de Inválidos y Voluntarios a Caballo”. Web Turismo de San Lorenzo. https://n9.cl/ux1za
Cordón-Benito, D., Maestro-Espínola, L., & Abuín-Vences, N. (2022). Comunicación Corporativa: La gestión del diálogo para recuperar la confianza y derribar barreras culturales en los museos. Fonseca, Journal of Communication, 24, 163–182. https://doi.org/10.14201/fjc.28291
Elías-Zambrano, R., & Cabezuelo-Lorenzo, F. (2024). Arts, Creativity, and Social Media: A Critical Review of the Dalinian Universe on Instagram. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 16(4), 187–196. https://doi.org/10.62161/revvisual.v16.5294
Fernández, J., & De Miguel, J. (2025). El arte de Okuda: color y compromiso social. Tribuna Complutense. https://n9.cl/v8n1b
Martínez Rodríguez, F. (2023). Rebranding Ronda: institutional muralism as a tourist attraction. ANIAV-Revista de Investigación en Artes Visuales, 13, 67-83. https://doi.org/10.4995/aniav.2023.20257
Novo, L. (2016). Okuda San Miguel. Kaos Temple: la Capilla Sixtina del skate. Diseño interior, 279, 5-7.
Pedreño-Santos, A., Carcelén Garcia, S., & Viñarás Abad, M. (2025). Study of the boomerang effect in a digital community among young people: Synergies and differences between advertising communication and museum experience. Street Art & Urban Creativity, 11(2), 161–174. https://doi.org/10.62161/sauc.v11.5723
Quattrone, G. (2022). Una reflexión sobre prácticas artísticas, identidad y territorio en la intervención del espacio público en el Centro Histórico de Quito. Eídos, 14(20), 29-38. https://doi.org/10.29019/eidos.v14i20.1059
Rodrigo-Martín, L., & Núñez-Gómez, P. (2025). Creativity as a transforming element of the territory: La Cárcel_ Segovia Creaction Center. Street Art & Urban Creativity, 11(5), 33–48. https://doi.org/10.62161/sauc.v11.5842
San Miguel, O. (2020). Colouring The World. Espasa.
San Miguel, O. (2015). Kaos Temple. Ed. Montana Colors.
San Miguel, O. (2012). Welcome to nowhere. Okuda San Miguel.
Sidorenko-Bautista, P., Herranz de la Casa, J. M., & Cabezuelo-Lorenzo, F. (2024). Comunicación, globalidad e influencia en el metaverso: el caso asiático. BARATARIA Revista Castellano-Manchega de Ciencias Sociales, 35, 39-58. https://doi.org/10.20932/barataria.v0i35.686
Viñarás-Abad, M., González-Liendo, J., & Carrero-Márquez, O. (2025). Museos y Generación Z: el uso de las nuevas narrativas en el paradigma cultural digital actual en México y España [Museums and Generation Z: the use of new narratives in the digital cultural paradigm in Mexico and Spain]. Revista Mediterránea de Comunicación/Mediterranean Journal of Communication, 16(2), e29133. https://www.doi.org/10.14198/MEDCOM.29133
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Authors retain copyright and transfer to the journal the right of first publication and publishing rights

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Those authors who publish in this journal accept the following terms:
-
Authors retain copyright.
-
Authors transfer to the journal the right of first publication. The journal also owns the publishing rights.
-
All published contents are governed by an Attribution-NoDerivatives 4.0 International License.
Access the informative version and legal text of the license. By virtue of this, third parties are allowed to use what is published as long as they mention the authorship of the work and the first publication in this journal. If you transform the material, you may not distribute the modified work. -
Authors may make other independent and additional contractual arrangements for non-exclusive distribution of the version of the article published in this journal (e.g., inclusion in an institutional repository or publication in a book) as long as they clearly indicate that the work was first published in this journal.
- Authors are allowed and recommended to publish their work on the Internet (for example on institutional and personal websites), following the publication of, and referencing the journal, as this could lead to constructive exchanges and a more extensive and quick circulation of published works (see The Effect of Open Access).








