The role of social media in the promotion of urban art

A study of the Madrid Street Art Project

Authors

DOI:

https://doi.org/10.62161/sauc.v11.5837

Keywords:

Urban art, Social networks, Public space, Madrid Street Art Project, Culture, Graffiti

Abstract

Urban art, or street art, has undergone a significant evolution in recent decades, shifting from being perceived as vandalism to becoming a recognized form of cultural intervention. This art form not only beautifies public spaces but also transforms marginalized urban areas, conveying messages of protest and social advocacy. Thanks to digital platforms such as X (Twitter) and Instagram, urban art has expanded its impact, allowing artists to share their works globally and indefinitely, overcoming physical and temporal limitations. Through initiatives like the Madrid Street Art Project (MSAP), projects have been consolidated to promote and document these artistic expressions, integrating them into the social and cultural fabric of cities like Madrid, where urban art has become a tool for urban revitalization and a driver of cultural tourism.

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Published

2025-09-30

How to Cite

Paula Veloz, N. (2025). The role of social media in the promotion of urban art: A study of the Madrid Street Art Project. Street Art & Urban Creativity, 11(6), 135–146. https://doi.org/10.62161/sauc.v11.5837

Issue

Vol. 11 No. 6 (2025)

Section

Research articles

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