Entre Símbolos y Poder: La Construcción de Narrativas Políticas a través de la Cultura Visual en las Redes Sociales

Emerson David Devia Acevedo

doi:10.62161/revvisual.v16.5378

Authors

Emerson David Devia Acevedo https://orcid.org/0000-0002-6015-9078

DOI:

https://doi.org/10.62161/revvisual.v16.5378

Keywords:

Political Narrative, Social Networking, Political Symbology, Public Opinion, Social Movilization, Political Communication

Abstract

This study examines the role of visual culture on social media in the construction and dissemination of political narratives. Through an analysis of instances where symbols, including images, memes and videos, are utilized in digital media and their interaction with political discourse, this study aims to elucidate the impact of these visual representations on public sentiment and the intricate dynamics of political authority. The study focuses on pivotal events of the past year, investigating how social media have served as pivotal platforms for political communication and social mobilization.

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