La Revolución en la Creación Visual: La Inteligencia Artificial Generativa

Miguel Casas Arias; Alejandro Priego Díaz; Maria Lara-Martínez

doi:10.62161/revvisual.v16.5304

Authors

Miguel Casas Arias https://orcid.org/0009-0005-5335-3242
Alejandro Priego Díaz https://orcid.org/0009-0000-9759-0235
Maria Lara-Martínez

DOI:

https://doi.org/10.62161/revvisual.v16.5304

Keywords:

Artificial intelligence, Photography, Midjourney, Visual, Social Networks

Abstract

The integration of artificial intelligence (AI) in audiovisual creation is redefining the limits between human creativity and technological potential and its use is widespread on social networks.

This research will review the technical background and aims to analyze the application of artificial intelligence in the different stages of visual production, where it will be studied whether the communication professional can take advantage of their knowledge to get greater performance from these tools.

The conclusions determine that artificial intelligence is involved in the emergence of new forms of artistic and communicative expression.

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