Museums and TikTok: Bringing Art to Young People
DOI:
https://doi.org/10.37467/revvisual.v9.3677Keywords:
TikTok, Museums, Art, Generation Z, Minivídeos, Phantombuster, CommunicationAbstract
The world's leading museums are cautiously introducing themselves to TikTok, an environment where humour, simplicity and the encouragement of co-creation of content stand out. The research verifies how the world's leading museums use this platform to connect with younger audiences. A mixed methodology was used to understand the relevance of this channel in the communication strategy. The results demonstrate the great acceptance of this content among the platform's users, which opens up new perspectives in terms of communication for the coming years.
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