Makeup Trends on Television Newcasts in the U.S. during the 20th Century

Exploring High-Definition Television, Journalists, and Appearance


  • Paola Andrea Albarran Regent University



Standard Definition (SDTV), High-definition (HDTV), Female newscasters, Appearance, Makeup, Television, Newscasts, History of communication


This study is an exploration of the shift from standard definition (SDTV) to high-definition (HDTV) on television newscasts in the United States. This paper examines how this major historic shift affected the thinking, behavior, and trends of female newscasters when using makeup to see what themes arose. Despite the ubiquity of female newscasters, academic research into the influence of HD broadcasting and makeup appearance is limited. Due to this lack of information, the present study provides a cultural approach to examining historical information about this switch. News West 9 broadcasted in Midland-Odessa and interviews to a female newscaster, a news director, and a makeup artist who experienced this shift are utilized to address the historical issues facing high-definition broadcasting during this time.


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Author Biography

Paola Andrea Albarran, Regent University

I was born in Bogota, Colombia and  started my journalism career at the age of 17 years old when I became a reporter for Channel 13, in Bogotá. I graduated from Universidad Sergio Arboleda with a Bachelor degree in Journalism and Mass Media. Thanks to my experience and commitment, I did an internship at Canal Caracol Televisión.

In 2009, just after graduating, I traveled to the United States with the intention of learning English. Thanks to my tenacity and determination, I was accepted to do my M.A. in Media at West Texas A&M University in Canyon, Texas, where I graduated with honors.

In 2010, I started as a intern at Telemundo Amarillo. After eleven months of commitment and professionalism, I was chosen to be the main News Anchor for the Telemundo Amarillo. In August of 2013, I was promoted to be the Manager of the News Team for Telemundo Amarillo.

I love teaching and I am a professor at West Texas A&M University.  Currently, I am also a PhD. Student at Regent University.


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How to Cite

Albarran, P. A. (2020). Makeup Trends on Television Newcasts in the U.S. during the 20th Century: Exploring High-Definition Television, Journalists, and Appearance. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 7(2), pp. 85–94.



Research articles