Equality and Diversity on X During the 2024 Paris Olympic Games
DOI:
https://doi.org/10.62161/sauc.v11.5815Keywords:
X, Social media, Olympic Games, Inclusion, Diversity, Equality, SportsAbstract
This study examines the conversation on the social media platform X concerning equality and diversity during the Paris 2024 Olympic Games. Through social network analysis and inferential statistics, five major conversation clusters were identified, with transgender-related topics being the most prevalent, yet lacking interaction between users. Additionally, significant positive correlations were found between positive sentiment and the subjectivity of posts and their engagement, while no significant differences were observed between the format of posts (text, image, or video) and their interaction rates. Finally, no evidence of the Boomerang effect was detected on the platform.
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