Immersive-neurocommunicative narratives
From audiovisual to AI through video games
DOI:
https://doi.org/10.62161/sauc.v11.5741Keywords:
Neurocommunication, Virtual reality, Artificial intelligence, Immersive narratives, Video games, Mediated communication, AudiovisualAbstract
Abstract in English. 150 words maximum. This article reviews the evolution of neurocommunication and its impact on immersive narratives, from traditional audiovisual media to artificial intelligence (AI) and video games. Virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies have significantly enriched screen-mediated communication while enhancing empathy and understanding in education, entertainment, and therapy. Although these technologies pose technological and ethical challenges, their ability to generate empathy and deep understanding is remarkable. Video games have introduced interactivity. Technology cannot by itself induce the state of flow and acceptance of information that immersive narratives pursue, but it can facilitate the neurological and psychological conditions for the audience's immersion in the message and experience. In conclusion, the psychological basis of neurocommunication will continue to impact the way humans perceive AI-mediated communication and immersive storytelling in fiction and journalism.
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