Amado Mateus M, Guzmán Rincón A, Martín-Caro Álamo E. Reputation, Identity, and Symbolic Defence: The Role of the Consumer in Digital Brand Crises – The Frisby Case . revVISUAL [Internet]. 2026 Apr. 30 [cited 2026 Apr. 30];18(3):1-18. Available from: https://visualcompublications.es/revVISUAL/article/view/6139