Ruíz Viñals C, Pretel M, del Olmo Arriaga JL. Impact of Tiktok on the generation of engagement in fashion brands: Analysis of Zara’s profile. revVISUAL [Internet]. 2024 Jul. 8 [cited 2024 Jul. 16];16(4):171-85. Available from: https://visualcompublications.es/revVISUAL/article/view/5289