Rodríguez-Rabadán Benito, María, Romina Caluori Funes, and Carmen Romano de Pedro. “Emotional Impact of Branded Content and Traditional Advertising from a Neuroscientific Perspective”. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual 17, no. 6 (October 24, 2025): 95–109. Accessed October 28, 2025. https://visualcompublications.es/revVISUAL/article/view/5949.