L. Pacheco Barriga, E. Fernández Blanco, J. D. Fernández Gómez, and M. T. Gordillo Rodríguez, “The Purpose of Brands in Small and Medium Sized Enterprise.: Communication analysis of SMEs in Instagram during 2023 in Spain”., revVISUAL, vol. 16, no. 8, pp. 133–155, Dec. 2024.