Rodríguez-Rabadán Benito, María, Romina Caluori Funes, and Carmen Romano de Pedro. 2025. “Emotional Impact of Branded Content and Traditional Advertising from a Neuroscientific Perspective”. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual 17 (6):95-109. https://doi.org/10.62161/revvisual.v17.5949.