BERRAQUERO-RODRÍGUEZ, Diego; CRISTÓFOL, Francisco Javier. Building Faith Loyalty: Relationship Marketing Strategies and Brand Communities in the Hermandad de la Macarena . VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual, [S. l.], v. 18, n. 1, p. 121–135, 2026. DOI: 10.62161/revvisual.v18.6111. Disponível em: https://visualcompublications.es/revVISUAL/article/view/6111. Acesso em: 1 feb. 2026.