GIL IBÁÑEZ, Marta; SANS SERRANO, Alexandra; LAVANDEIRA MENEDO, Yago; LLORENS PLANA, Monserrat. Impact of Augmented Reality on Generation Z’s Purchasing Intention: Behavior Analysis in a Digital Environment. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual, [S. l.], v. 17, n. 5, p. 17–29, 2025. DOI: 10.62161/revvisual.v17.5938. Disponível em: https://visualcompublications.es/revVISUAL/article/view/5938. Acesso em: 26 sep. 2025.