RAMÍREZ BARREDO, Belén; GUERRERO GONZÁLEZ-VALERIO, Beatriz. Marketing, Narrative and Brand Strategy in Real Time: The Case of #zarastreaming . VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual, [S. l.], v. 17, n. 4, p. 173–185, 2025. DOI: 10.62161/revvisual.v17.5875. Disponível em: https://visualcompublications.es/revVISUAL/article/view/5875. Acesso em: 14 aug. 2025.