GARCÍA-MARTÍNEZ, María-Ester; RODRÍGUEZ-VALERO, Daniel; OLIVARES-DELGADO, Fernando. Optimization of Social Media Campaigns: Applying CRO in Digital Advertising. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual, [S. l.], v. 17, n. 6, p. 127–143, 2025. DOI: 10.62161/revvisual.v17.5855. Disponível em: https://visualcompublications.es/revVISUAL/article/view/5855. Acesso em: 28 oct. 2025.