CALANCHEZ URRIBARRI, Africa; CHAVEZ VERA, Kerwin. Latin American Consumer Behavior towards K-Dramas: A Netnographic Study of Korean Cultural Branding. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual, [S. l.], v. 17, n. 4, p. 1–23, 2025. DOI: 10.62161/revvisual.v17.5706. Disponível em: https://visualcompublications.es/revVISUAL/article/view/5706. Acesso em: 14 aug. 2025.