GIL GARCÍA, Aitor; PRESOL HERRERO, África. Impact of Predictive Marketing Based on Artificial Intelligence : Transforming Communication and Sales Strategies in SM. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual, [S. l.], v. 17, n. 1, p. 165–178, 2025. DOI: 10.62161/revvisual.v17.5394. Disponível em: https://visualcompublications.es/revVISUAL/article/view/5394. Acesso em: 2 aug. 2025.