Pérez-Seoane, J. ., Corbacho-Valencia, J. M. ., & Abuín-Penas, J. . (2022). The importance of the economic bid in institutional advertising campaigns: Cost vs. quality. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 12(4), 1–13. https://doi.org/10.37467/revvisual.v9.3767