Berraquero-Rodríguez, D., & Cristófol, F. J. (2026). Building Faith Loyalty: Relationship Marketing Strategies and Brand Communities in the Hermandad de la Macarena . VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 18(1), 121–135. https://doi.org/10.62161/revvisual.v18.6111