Gil Ibáñez, M., Sans Serrano, A., Lavandeira Menedo, Y., & LLorens Plana, M. (2025). Impact of Augmented Reality on Generation Z’s Purchasing Intention: Behavior Analysis in a Digital Environment. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 17(5), 17–29. https://doi.org/10.62161/revvisual.v17.5938