Jiménez Sánchez, Álvaro and Margalina, V.-M. 2025. From the Traditional Spot to the Reel on Instagram: Evolution of Advertising in Sportswear Brands. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual. 17, 4 (Aug. 2025), 69–79. DOI:https://doi.org/10.62161/revvisual.v17.5827.