Carrero Márquez, O. et al. 2026. Digital Transformation and User Experience in Virtual Museums: An Exploratory Study with Generation Z in MAN Virtual. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual. 18, 3 (Apr. 2026), 37–53. DOI:https://doi.org/10.62161/revvisual.v18.6238.